Why Reputation

rawpixel-com-403493-unsplash 09.49.14”Your reputation is everything. It’s the one thing that everything else in your professional life revolves around.”

Victor Cheng – McKinsey.

Whether you are an entrepreneur, consultant or leader reputation is the key factor for success, and you should map it, deal with it and expand it. Let’s look at five reasons for this:

Your reputation helps you to be the visible expert, the person that people listen to, trust and hire. According to Forbes Magazine, it’s the best measure of your talents.

Your reputation kicks off the expectation of what you can accomplish and how you will do it. It’s the reason why you’re being hired – can anything be more important?

As a leader, your reputation is your most valuable asset and the foundation of successful leadership. Others see your unique qualities and bugs best which makes knowing your reputation a critical leadership tool.

Your reputation sums up your results and the way you have created them during the last rawpixel-com-586685-unsplashyears. It’s your professional DNA and indicates what you can accomplish.

Reputation – when the client chooses. A report from GC Excellence shows that, e.g., the individual lawyer’s reputation is ten times more important for the client’s choice than the company brand. We choose individuals, not companies and it’s the same way in every branch and company.

Everyone that I meet agrees on how important their reputation is for their success yet, very few are aware of what their reputation looks like or the vast possibilities that it opens up.

We can help you with mapping and expand it- we have so far done it for more than one thousand entrepreneurs, consultants, and leaders in different countries. We work both in the English and Swedish languages.

One of our clients, Paul Holmstrom, consultant and Chairman of Bioss Scandinavia wrote after he had been through the program:

”Your way of analyzing and making personal strengths concrete is unbeatable, and the story and profile of each person are unique and forceful. You do it extremely well, and it has never been easier to recommend someone – I have never before been so positive. All these years after Tom Peters coined the term Brand You, you are the first who have found a way to make it real.”