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Tag: Personal Branding


The Expert’s Dilemma.

There are so many experts out there operating the Internet and you might get millions of hits on your subject. This will cause some problems reaching the interesting clients and […]


Your Business Soul & Professional DNA.

Peter Drucker, whose ideas has contributed to the foundations of the modern business corporations, wrote: ”If you can’t measure something you can’t manage it.” This is one of the reasons […]


Your Reputation Is Like A Tattoo.

In our new book ”If You Dig It, Gig It” that will be released soon we have the pleasure of having the exciting entrepreneur Ola Ahlvarsson writing the foreword. In […]


Your Reputation As A Stand-In.

It’s often being said that you can’t be in two places at the same time. But, you can – and you actually are every day. Your reputation is kind of […]


Your Reputation Tagline As A Mini Story.

A couple of years back I got the idea of compressing the presentation of an individual’s reputation also into a tagline in the reputation report that my clients receive. It […]


Reputation Is Constantly Under Threat.

Have no doubt about it, your reputation is won by performance. A company’s reputation is determining its market value and builds to a large extent on individual reputation. Every company’s […]


Don’t Aim At Doing Branding.

Will branding put your focus in the wrong direction? Or personal branding? In his book ”Small is the new Big” Seth Godin writes that you shouldn’t really aim at being […]


The Expert’s Dilemma.

The half-life of our knowledge used to be 25-30 years and is now down to 5 years and other things become relevant to support a great reputation. This means that […]


The Essential Skills Today.

The magazine Fast Company recently pinpointed five essential skills today. They put forward the ability to spot today’s trends and collaborating in new ways. Building Brands and Reputation was another […]


Unlocking The Mind.

Why am I obsessed with the possibilities in the area of reputation and keep on challenging traditional ways? My experience, working with entrepreneurs and dedicated people in different countries, tells […]