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Tag: Per Frykman

To stand out as unique

Jerome De Flander writes in his book The Execution Shortcut that strategy is not about being the best, but being unique. Even if he is discussing the company perspectives, I […]

Stories are more powerful than brands

Once more I lean on a quotation from Tom Peters. ”Stories are more powerful than brands – and the best story wins”. This also goes for you as an individual […]

Promotion by a tagline and a photo

Your professional reputation is based on your expertise, your unique personal qualities and your actions, but the heart of it are the feelings that it creates in your professional surroundings. […]

Featured in the Swedish CEO Magazine

In the last issue of VD-tidningen ”CEO Magazine” there is a 4-page interview with me about how we work with Your Professional Reputation on a leadership level. In the same […]