Looking back, I think that it was something that brilliant Seth Godin wrote that set me out on the exciting journey of writing my new book. He wrote that your reputation has the same impact on your professional life as what you actually do. I couldn’t resist that challenge and now the manuscript is ready with beautiful design by Kikki Högberg.

People will buy from you, work with you, invest in you, and hire you based on your reputation and the expectations that accompany it. It goes far beyond your expertise, credentials, resumé and history.