Looking back, I think that it was something that brilliant Seth Godin wrote that set me out on the exciting journey of writing my new book. He wrote that your reputation has the same impact on your professional life as what you actually do. I couldn’t resist that challenge and now the manuscript is ready with beautiful design by Kikki Högberg.
People will buy from you, work with you, invest in you and hire you based on your reputation and the expectations that accompany it. It has the same impact on your professional life as what you actually do. The paradox is that it’s your most unknown asset.
Reputation is not primarily a marketing tool; instead, it’s the ultimate tool for your professional growth. You will realise what you can accomplish, making bolder decisions and your promotion will more or less take care of itself. People will know what to expect when you come around the corner, and no paperwork in the world can live up to that.
You can order the book directly from me at firstname.lastname@example.org