New Book

Looking back, I think that it was something that brilliant Seth Godin wrote that set me out on the exciting journey of writing my new book. He wrote that your reputation has the same impact on your professional life as what you actually do. I couldn’t resist that challenge and now the manuscript is ready with beautiful design by Kikki Högberg and foreword by Sven Hultin – inceptionist.

This is a book on personal reputation – but it’s not a how-to book. Instead, my intention is to inspire you to see the endless possibilities in this new economy that we are entering being built on reputation, expectations and trust. I also want to encourage you to act on all these opportunities to find some exciting new paths to take – and to do so in the best way possible.

I hope you will enjoy it as much as I’ve enjoyed writing it.

You can order the book directly from me at