The Reputation Gap.
The knowledge of your reputation is not only an excellent marketing tool; it’s the ultimate tool for your professional growth. A reputation gap is the difference between what you want […]
Your Most Unexploited Professional Asset.
It’s always more valid to have words like thought-leader, game-changer or expert as part of your reputation instead of saying it about yourself. That’s the true power of reputation, and […]
Being Unique, Making Competition Irrelevant.
When everything changes faster than ever, it’s always tempting to fight hard to maintain the status quo since it feels safe, but something has changed in terms of how business […]
