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Category: Personal Branding

The True Joy Of Being A Nerd.

An essential part of working with and expanding your reputation is to embrace a niche, being visible as THE expert – the person that people will listen to, trust and […]

Just Right

On the flight to Stockholm, I picked up the SAS Magazine and read this interesting article about the Swedish word ”lagom.” It has become famous, meaning not too little and […]

Going For The Rider, Not The Horse.

I must admit that I love programs like Dagons Den. What strikes me is how often they say that you’re highly investable or that we invest in you. Brilliant Gary […]