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Category: Personal Branding

From Personal Branding To Reputation.

My entrepreneurial journey has taking me from working with personal branding to working with reputation and I’m often asked why. As a matter of fact they are two different species […]

Don’t Aim At Doing Branding.

Will branding put your focus in the wrong direction? Or personal branding? In his book ”Small is the new Big” Seth Godin writes that you shouldn’t really aim at being […]

The Expert’s Dilemma.

The half-life of our knowledge used to be 25-30 years and is now down to 5 years and other things become relevant to support a great reputation. This means that […]

The Essential Skills Today.

The magazine Fast Company recently pinpointed five essential skills today. They put forward the ability to spot today’s trends and collaborating in new ways. Building Brands and Reputation was another […]

Your Reputation Is Everything.

I’m often asked about my fascination with the area of reputation and the answer is simple. Your reputation is everything. It’s the one thing that everything else in your professional […]

Entrepreneurship Is A Lifestyle.

To me entrepreneurship is about a lifestyle combining exciting work with a quality of life. My goal as an entrepreneur is always to add great value, but at the same […]

Don’t Associate Risk With Failure.

One thing that has been crucial to me as an entrepreneur is to give myself permission to screw up and also to stop associating risk with failure. We live in […]