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Category: Per Frykman

The Reputation Gap.

The knowledge of your reputation is not only an excellent marketing tool; it’s the ultimate tool for your professional growth. A reputation gap is the difference between what you want […]

Your Most Unexploited Professional Asset.

It’s always more valid to have words like thought-leader, game-changer or expert as part of your reputation instead of saying it about yourself. That’s the true power of reputation, and […]