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Category: Per Frykman

We Pick And Trust Individuals, Not Companies

Individual reputation has become a dominant factor everywhere today. According to an article by Kevin O’Keefe referring to the GC Excellence Report individual lawyer’s reputation ranks first in selecting a […]

Never Ignore Your ’Soft’ Skills

To be honest, soft skills are not soft; they are the skills that generate results. We call them ’soft’ because it’s convenient and means we can then move on to […]

The Ultimate Tool For Professional Growth.

In my world, reputation is not primarily a marketing tool; instead, it’s the ultimate tool for your professional growth. By getting to know what it looks like, you will realize […]