Stories are more powerful than brands

Once more I lean on a quotation from Tom Peters. ”Stories are more powerful than brands – and the best story wins”. This also goes for you as an individual […]

Promotion by a tagline and a photo

Your professional reputation is based on your expertise, your unique personal qualities and your actions, but the heart of it are the feelings that it creates in your professional surroundings. […]

Featured in the Swedish CEO Magazine

In the last issue of VD-tidningen ”CEO Magazine” there is a 4-page interview with me about how we work with Your Professional Reputation on a leadership level. In the same […]