The Reputation Gap.
The knowledge of your reputation is not only an excellent marketing tool; it’s the ultimate tool for your professional growth. A reputation gap is the difference between what you want your reputation to be in a couple of years and the reality check what it looks like today. The knowledge of today’s reputation will give you a higher and more exciting level and starting point for your professional growth heading for the next professional level.
For the last years, I’ve predicted a total breakthrough when it comes to reputation as the most important success factor, and I would say that we are there now. New ways of working and meeting have put reputation on the agenda as the crucial strategy, building expectations and trust. But, it’s never about self-promotion since your reputation is only as good as your stakeholders say. Your reputation is your ultimate currency.