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Opportunities Of a New Magnitude.

IMG_0865World leaders like Richard Branson and Warren Buffett acknowledge their reputation as their greatest asset. When asked I usually put forward four cornerstones why your reputation will decide your professional future, whatever position.

 It has the same impact on your professional life as what you actually do.

It’s what people expect you to accomplish next and how

It highlights your unique qualities and soft skills that create results.

It’s the reason why you’re being hired.

Knowing the content of your reputation is not primarily a marketing tool; instead, it’s the ultimate tool for your professional growth. You will realise what you can accomplish, making bolder decisions and your promotion will more or less take care of itself. People will know what to expect when you come around the corner, and no paperwork in the world can live up to that.

Self-awareness has become a vital key in business, work life and leadership today. People with a high level of self-awareness make smarter decisions and are more successful. Self-awareness is the ability to understand how others see us, and it’s what knowing your reputation is all about. rawpixel-com-255080-unsplash

You could have bright business ideas or brilliant strategies, but success always lands in your reputation. People will buy from you, work with you, invest in you and hire you based on your reputation and the expectations that accompany it. It sets the stage for interaction, builds trust, and it’s impossible to overestimate the value of it.

I have never seen opportunities of this magnitude before. I’m genuinely surprised that so few are aware of this and the content of their reputation.

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