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My New Book Is Released This Autumn.

IMG_0058Looking back, I think that it was something that brilliant Seth Godin wrote that set me out on the exciting journey of writing my new book. He wrote that your reputation has the same impact on your professional life as what you actually do. I couldn’t resist that challenge and now the manuscript is ready with beautiful design by Kikki Högberg. Some final adjustments remain and then it’s time to let go – probably the hardest thing of all.

What is our greatest professional challenge in our business and careers now and the coming years? I would, without any doubt, say that it’s knowing and expanding your reputation. People will buy from you, work with you, invest in you, and hire you based on your reputation and the expectations that accompany it. It goes far beyond your expertise, credentials, resumé and history.

Let’s Talk about Reputation.

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