It’s Never About Self-Promotion.
Fiona Tribe from Australia wrote on Twitter: “If your personal brand is a reflection of who you really are, then I’d argue it’s not your personal brand. It’s just you.” That’s an interesting thought. Your reputation gives you a different perspective since it builds on how your actions are perceived and trusted.
Building an attractive reputation is never about self-promotion. The reputation mastery mindset is focusing on the value that you bring to others, and it’s feeling proud of your deliveries.
You could have bright business ideas or brilliant strategies but success always lands in your reputation, and it takes years to build it. It sets the stage for interaction, builds trust, and it’s impossible to overestimate the value of it in your career or business.