What Really Builds An Excellent Reputation.
The brilliant marketing icon Seth Godin highlighted three things about the crucial importance of your reputation. 1 – Your reputation has as much impact on your life as what you actually do. 2 – The single best way to maintain your reputation is doing things that you´re proud of. 3 – Reputation is what people expect us to do next.
I can’t see another single strategy with the same impact as working with reputation.
An excellent reputation is not built on focusing on yourself, instead on the value that you bring to others and to the world. I have always been fascinated by the word Mastery both in sports, handicrafts and in business. It’s not about being the best; instead, it’s an exciting process to embrace a niche having the pure pleasure of becoming genuinely good in your area, standing out as unique.
Reputation Mastery means focusing on the combination of your experience, growing your expertise and those crucial soft skills that create results. It’s being a nerd in your area with an everlasting curiosity and a commitment to always feel proud of your deliveries.
You don’t own your reputation; it’s always in the eyes of the beholders, but you can influence it in significant ways by being distinctly aware of its content, both unique qualities and the flaws that might hinder your achievements. It always builds on your actions and how they are perceived. The self-awareness that comes from knowing your reputation is the number one success factor both today and in the future.