Do Personal Brands Really Exist?
Now and then I find something genuinely profound on Twitter, this time from Fiona Tribe (White Owl) in Australia who wrote: “If your personal brand is a reflection of who you really are, then I’d argue it’s not your personal brand. It’s just you.”
I never thought about it in that way!
Your reputation gives you a different and more interesting perspective since it builds on how your actions are perceived and trusted.
Brilliant Gary Vaynerchuk wrote: “Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career.” Well, Gary – I couldn’t say it in any better way myself. It’s a long term and exciting process always focusing on your actions, being proud of what you accomplish and deliver.