New Ways To Show Your Value.
Something has changed how business life is working today, and I meet many consultants and entrepreneurs who talk about rebooting their companies looking for new ways to show their real value to attract new clients or investors. Knowing your reputation will address this issue since it sums up your actions in the last years, shows your capacity and sets the expectations of what you can accomplish.
I keep returning to the writing about reputation from brilliant marketing icon Seth Godin. He pointed at three important things.
1 – Your reputation has as much impact on your life as what you actually do.
2 – The single best way to maintain your reputation is doing things that you´re proud of.
3 – Reputation is what people expect us to do next.
I can’t see another single strategy with the same impact as working with reputation. It’s a game-changer.