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Seth Godin On Reputation.

unspecifiedSeth Godin has, in my opinion, made the most interesting statement about the importance of reputation when he wrote: “Your reputation has as much impact on your life as what you actually do.” Still many, whatever position, are surprisingly unaware of its content.

People will buy from you, work with you, invest in you and hire you based on your reputation and the expectations that accompany it. It goes far beyond your expertise, credentials, and history. Exploring and expanding every inch of your reputation will provide you with the keys you need for your future success.

My commitment is crystal clear to make the Reputation Resumé to the most critical document in your professional life.

(Picture by Jill Greenberg)

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