Reputation Management Starts Offline.
In the digital age when we are so widely connected our reputation is far more valuable than ever. Many see reputation primarily as an online strategy, building your brand. But, in every crucial part, you should know and expand your reputation offline and then develop an effective strategy to put it online. It doesn’t matter how you position yourself online if you don’t live up to your reputation in every moment of your daily business dealings.
There is one thing that has fascinated me throughout the last years of my work with reputation. Everyone that I talk to agree how crucial it is to their success, yet very few know what their reputation looks like or the opportunities that it opens up. What’s holding us back? Traditional ways of thinking? Are we scared of finding out? That’s one question that I haven’t quite figured out yet.