We Pick And Trust Individuals, Not Companies.
Individual reputation has become a dominant factor everywhere today. According to an article by Kevin O’Keefe referring to the GC Excellence Report individual lawyer’s reputation ranks first in selecting a law firm by a ten to one margin over the importance of a law firm’s brand. We pick lawyers, not law firms. It’s the same in every industry, in every company. Welcome to the new world of reputation where you no longer can afford to leave it as a blind spot.
There is no other single strategy with the same impact on the economy as working with reputation. It’s being discussed at The World Economic Forum – is it being discussed in your company?