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Going For The Rider, Not The Horse.

IMG_0737I must admit that I love programs like Dagons Den. What strikes me is how often they say that you’re highly investable or that we invest in you. Brilliant Gary Vaynerchuk says that he goes for the rider, not the horse when investing.

It might be time to get a grip on your reputation to see how you’re perceived and invest in your unique qualities and handle your bugs – besides building on your business idea. Actually, this goes for all of us in many situations.

(Picture from our book ”If You Dig It Gig It”)

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