Your Business Soul & Professional DNA.
Peter Drucker, whose ideas has contributed to the foundations of the modern business corporations, wrote: ”If you can’t measure something you can’t manage it.”
This is one of the reasons why I went from working with personal branding to working with reputation a couple of years ago. You can measure your professional reputation and for that reason you can also manage it effectively.
We are entering the gig economy and as an entrepreneur your reputation is both your business soul and professional DNA. Unfortunately, most of us have a very vague idea of what our reputation looks like and the opportunities that it opens up.