Your Reputation Tagline As A Mini Story.
A couple of years back I got the idea of compressing the presentation of an individual’s reputation also into a tagline in the reputation report that my clients receive. It was from the beginning a Twitter ”thing” to be able to have a presentation in less than 160 characters. I discovered how valuable the tagline was and how many of my clients used it in combination with their photo.
Your tagline is not what you say about yourself, it’s as a ministory that combines your professional reputation with the expectations that it sets and it should give rise to curiosity.