Reputation Is Constantly Under Threat.
Have no doubt about it, your reputation is won by performance. A company’s reputation is determining its market value and builds to a large extent on individual reputation. Every company’s reputation is constantly under threat and every risk relates to people in some way.
We know that investors and financial analysts are watching reputation carefully which is another reason why it should be at the top of your agenda. I would say that there is no other single strategy with the same impact on the economy than working with reputation. And still, many go on in the traditional way, letting crisis after crisis emerge.