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Don’t Aim At Doing Branding.

desert-hiking-hot-3853Will branding put your focus in the wrong direction? Or personal branding?

In his book ”Small is the new Big” Seth Godin writes that you shouldn’t really aim at being someone who does branding. Instead focus all your energy on doing remarkable stuff and the branding will kind of take care of itself.

This is of course a great way to build reputation since it is always won by performance.

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