Your Story & Your Reputation.
The story that you or your business bring to the world should be pure inspiration and not focused so much on logical arguments. Your reputation is based on your actions how you live up to that story and build trust.
The combination is a ”killer” and if you can take your story-telling one step further into story-doing you will create that one piece of content that will make people tell your story. It’s magic and has the potential of changing your professional future. I see it being done over and over again.