Our Trust Has Just Moved.
One of the greatest and most important changes today is that our trust has just moved from the company to the individual. I don’t really trust my bank or insurance company, but I trust my advisors that I work with.
This also means that individual reputation has become a dominant factor today since living up to and expanding your reputation is the thing that builds trust. Let’s face it, your credibility decides every deal and reputation and trust are the two key factors in collaboration also in a global context.