Is Personal Branding Selling You Too Cheep?
A couple of years back I wrote a book about personal branding. At my keynotes I had the problem that there was always people objecting saying that they were no products, services or brands, they were human beings. I felt that I agreed with their arguments since selling yourself as a brand actually sells you too cheap.
On one occasion I said … but you have a reputation and suddenly everyone agreed. It is not so much what you say about yourself it’s focusing on your reputation and how you act. It became a completely new ballgame.