We Go Crazy For The Future.
Many people that I meet have no problems telling me what great projects they have done in the past. But, when I ask about what can be expected from them to accomplish in the next project I notice a significant hesitation. All research show that it’s the future that our clients go crazy about, not the past.
Knowing and expanding your reputation means setting expectations for the future not leaving your clients guessing from your past history what you can accomplish. This will be a completely new ballgame and will take the whole issue to the next level since this is the reason why people will buy from you, hire you or invest in you.