The Story You Bring To The World.
Management icon Tom Peters wrote in a tweet: ”Stories are more powerful than brands – and the best story wins”. This is also true for you as an individual and your Reputation is your professional DNA as well as the story that you bring to the world. No data-based test can ever replace that.
Knowing it and expanding it makes you stand out as the unique person that you are, building expectations for the future. Reputation is always earned and a good reputation is the foundation for your professional growth and for company growth.