Individual Reputation Will Be A Dominant Factor.
A couple of years back the international PR consultancy Kreab, Gavin & Andersen made the prediction that individual reputation will become a dominant factor and we are there today. Rachel Botsman said in her famous Ted Talk that Reputation will be the cornerstone of the 21st century economy and Richard Branson repeatedly says that reputation is all that he has in life. Warren Buffet says: ”We can afford to loose money, even a lot of money, but we can’t afford to loose a shred of our reputation”
I think that it’s time to take reputation from being interesting to being absolutely necessary since your future success is depending upon it. I would say that everything today revolves around it.