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Let’s Go Out And Make History!

gC2EVuBalqVsRAjjq3plFyXNpaNaN9zHm1wNbZv3WIMAfter one of my seminars, a guy from New York came up to me and said:

”There is a huge difference between the US and Sweden, when you mention the word history. In Sweden you think about the past, in the US we say – let’s go out and make history”.

I notice that when we promote ourselves we very often introduce what we have done, instead of focusing on what we can accomplish for our client. It’s much much more interesting for everyone, including yourself.

We also keep seeing LinkedIn as a CV when you should bring it to what can be expected of you and get the attention that you deserve.

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