Something has changed how business life and the business world is working today. We’re approaching turbulent times in the economy and its time to get hold of the best tools available and use them before it becomes necessary. I meet many management consultants today who talks about rebooting their companies looking for new ways of doing things.
Today it’s more than ever about your reputation both for you as an individual and for companies. According to research from Weber Shandwick 60 percent of the company’s market value is tied to its reputation and almost 50 percent to the CEO’s reputation. I would take it even further and say that every employee is a potent reputation weapon. As for consultants, you ARE your reputation and everything in your business life and success revolves around it. I know of no other strategy with a greater impact on the economy than working with reputation.
Today it’s about creating exciting expectations about what you can accomplish and how you will go about it and it’s about building trust. New times crave for new solutions.