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Reputation vs Personal Branding

fashion-man-person-winterI’m often asked about the difference between personal branding and reputation and I actually think that they are two different species. If you think about developing yourself as a brand, you are considering how you could package, introduce and promote yourself. If you on the other hand are thinking about expanding your reputation, you will focus on how you should act in every situation. That is the thing that builds trust.

We’re now operating in a reputation-driven economy, where you will always arrive second – your reputation walks in first. You can’t hide from it, it will follow your for life. It kicks off the expectations of what you can accomplish next and how you will do it. It’s the reason why you are hired and I can’t think of anything more important.

Warren Buffet is an American business magnate and one of the most successful investors ever. One of his secrets is that he always had his focus on the importance of reputation. To Warren Buffet reputation is more important than even profits.  Is it the same for you?

“We can afford to lose money — even a lot of money.  But we can’t afford to lose reputation — not a shred of reputation”.

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