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Your Professional DNA

industry-bricks-wallStories are considered by many to be more powerful than brands. This is also true for you as an individual since your reputation is your professional DNA and the story that you bring to the world.

Our greatest challenge as entrepreneurs and freelancers is to communicate our value and what clients care the most about are the things that touch, move and inspire them. They make their decisions based on emotions and, after that they look for the logical facts that support their decisions.

At the same time, it is not enough just to tell a good story, you have to be one. But, it’s no longer enough to be a good story – you have to be able to tell it in a way that catches attention. Your reputation is affected in every aspect.

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