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Can You Control Your Reputation?

file1171251759259I’m very often asked how you can control your reputation. I’m sorry to say that you can’t since it’s in the eyes of your clients and professional network. What you can do however is to influence those thoughts through how you act and your mindset.

For some strange reason the mindset of “good enough” has been widely accepted. But, in my opinion, this is a fundamentally wrong way of thinking and it will affect your reputation. Will you choose a consultant who is just good enough or recommend a company which is good enough? As Seth Godin, the marketing icon puts it – Average is over! Excellence is not an aspiration – its the next five minutes.

When you know and expand your perceived strengths of your reputation you have the possibility to stand out as unique. When you combine those talents with your passion and ambition great things will happen. It takes courage to walk that way, it means taking some risks but as the American naturalist John Burroughs once put it: ”Leap and the net will appear

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