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We Invest In YOU

JärnvägI am following Dragon’s Den in both Sweden, UK and in The US with great interest. What has struck me is how often they say that they invest in YOU as an entrepreneur. Besides your business idea, your unique qualities and reputation are crucial to the decision of investors.

The Carnegie Institute of Technology has looked into what creates financial success among technical consultants. The results show that 85 percent were based on those unique personal qualities that effectuate results. Only, as they wrote, ”a shockingly low” 15 percent were based on their technological background.

Research shows that 90 percent of the investors state that in larger companies they base their decisions on the reputation of top executives and the expectations tied to it.

To explore and expand every angle of your reputation is probably the best investment you will ever make.

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