Reputation Is Mainly An Offline Strategy
Many social media experts wants us to see reputation primarily as an online strategy when it in every important part starts offline. It doesn’t matter how you position yourself online if you don’t live up to it in every moment of your daily business collaboration.
To take the process in that order also means that you put online the things that your clients and employers are actually buying – You, Your Reputation, the Trust that it builds and the Expectations that is tied to it. To be aware of and introduce these facts in trustworthy way is Reputation Management at its best.
There is a tendency today to complicate strategies when we instead should strive for the elegance of simplicity and things that are natural. Of course, social media is important, but so is everyday business life where our reputation is formed, developed and valued.