Reputation Is A Life-Changer
I’m often asked about the difference between Personal branding and Reputation and I actually think that they are two different species. Your reputation is not what you are saying about you, it’s all about how you are perceived by your professional network. By realizing this, you can get hold of a completely trustworthy description of your highest valued possession, you can expand it and promote it in new ways.
Reputation is the story that you put out to the world, it´s your professional DNA. As one of my clients put it – knowing your reputation is a life-changer, since you get hold of your perceived strengths and unique qualities.