Reputation Management Offline
Reputation management is often associated with building and protecting your individual reputation online. However important that is, it’s even more important to first be aware of your reputation offline and then build a strategy to put it online.
To take the process in that order also means that you put online the things that your clients and employers are actually buying – You, Your Reputation and the Expectations that is tied to it. To be aware of and introduce these facts in trustworthy way is Reputation Management at its best.