Which Player Will You Choose
Imagine that you are manager of a soccer team and got a lot of money to buy one player – which player would you choose? The player who scored 30 goals i the league three years ago or the player you expect to score 30 goals in the coming season.
To me the choice is simple and we just have to transfer this mindset into business life when promoting ourselves or recruiting. Of course, the bottom line is to have great reputation, to know your perceived strengths and work on them further. In this way you will boost the expectations and utilize your full potential. It’s that simple – and that hard.