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I’m deeply impressed by Simon Sinek’s thesis that you should always start with Why before you go into the What and How you do it. Of course, this is also very relevant for my work with Your Professional Reputation and to keep this short and precise – here we go:

My work aims at getting everyone to discover and utilize their full potential. The tool is to explore and expand their perceived strengths and unique qualities forming their professional reputation and bring it out to the world.

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