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Building A Great Reputation


I’m kind of a nerd having focused on one exciting area in my professional life for the last ten years – the power of your professional reputation as an individual. For that reason I’m often asked if being a nerd is an advantage building a strong reputation. My answer would be yes, if you in this way are combining your passion, talents, expertise and ambition in your specific area to achieve great things. To be so good in your field so the clients or employers won’t ignore you. But of course, there are other ways.

One way to expand your reputation is realizing that your potential – what you can accomplish in the future is far more important than your history. You are never better than your next project. Try to leave your traditional focus on your history and what you have accomplished in the past and consider what expectations your clients can have from you for the future. Naturally it’s also about building trust by living up to those expectations on a constant basis.

One thing that is often overlooked is the art of getting rid of things and circumstances that might affect your reputation in a negative way. One secret to high performance is deciding what not to do in order to focus on what you are really good at and enjoy doing. Your ’stop doing list’ will come in focus here.MNv7WU-4T29b9CFDHrsHQJHth_PGSSjPkvD_q9KRbmE,6r9f_NgTP5rHvAV9ngq859uBSbt3cudKUPxZIatBCcQ,Z0qZExQD8d3TS30biA1EsaYogx9hPDGD_gNlJqyhs14

The reason why people don’t fully utilize their potential is that they are not aware of it. In order to build a great reputation it’s vital to build on your strengths. To do that you have to be aware of them and this is something that we are normally not very good at. When you know your perceived strengths and unique qualities of your reputation you have a magnificent tool expanding your reputation further.

What your customers and stakeholders are buying today is the expectation created by you, your reputation, trust and potential. This goes far beyond your expertise, credentials and your history.


There is without any doubt something exciting waiting around the corner, and it’s to a large extent an unused resource. In today’s global market, you can’t afford not to take every opportunity finding the unique things that give you competitive advantages. If you are not 100 precent aware of every angle of your reputation, your strengths and potential – how can you convince others?

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