The power of inspiration
What clients care the most about are the things that touch, move and inspire them. They make their decisions based on emotions and after that they look for the logical facts that support their decisions.
Companies that grow more than 15 percent per year do it by the employees inspiring their customers. The question is what creates inspiration since you can’t be trained into being inspirational. It’s hardly the logical arguments that we so often put forward.
Customers crave for inspiration, and they look for people who can inspire them. What you want to accomplish in the future is one of the most inspirational areas of all – the things we go crazy about is your potential. This grows out of the magic combination between your experiences, talents, passion and ambition, where they join forces to create great stuff. Of course this is also a vital part of your reputation as an individual.