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Global finance leaders put reputation as the number one

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In an article in the finance magazine Economia, it says: “More than three quarters of global finance leaders say they are willing to put reputation before profit for long-term benefit” . I have written before about how 75 percent of a company’s value is tied to its reputation and, it gets confirmed again.

Something that is often missed in this discussion is that a company’s reputation is formed by the employees – today we don’t trust a company, we put our trust in the person we meet. The professional reputation of the key employees will be a dominant factor and a cornerstone in today’s economy.

If you as a leader don’t know your own – and your key employee’s – reputation, you will be blindfolded. There is a huge value at stake here.

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