Your professional reputation is based on your expertise, your unique personal qualities and your actions, but the heart of it are the feelings that it creates in your professional surroundings.

The exceptional success of the IPhone was initially based on expectations. Millions of people were queuing for it months before it was released for the first time. What expectations will your professional reputation create?

In a workshop in connection with Swedish Open in tennis, the exciting management company Qeep promoted it’s consultants with the taglines that we had put together after analyzing their professional reputation. Of course, the purpose was to arise curiosity and expectation. Their taglines represents both their professional reputation in one sentence and at the same time their pitch for the future – their next big thing.

This was made in collaboration with Carl Rafael Fredson from YouCruit and the picture is taken by Janos Langhorn