It´s on the edge that your real professional reputation is formed.
Many see things as they are, entrepreneurs see things as they could be. An entrepreneur is the difference between getting things done and making things happen. They see the next big thing and are on the edge, where the interaction takes place and things happen. It is also here that your real professional reputation is formed.
On the edge is where the passion is and where change happens. As Tom Peters puts it: “Excellence is not an ambition, it’s the next five minutes“. Here, you find the passion to deliver something really, really good.
In the global market, you can’t afford not to take every possibility to find the things that is unique and give you competitive advantages. The price for not taking advantage of your professional reputation is very high