You are not a brand – you are a person with a professional reputation
Seth Godin, the marketing icon, recently expressed something that I totally agree upon when it comes to personal branding. He said: ”You are not a brand, you are a person with a professional reputation.” Your brand or your name is simply your reputation.
Your professional reputation is your most valuable asset. It’s important however to realize that it is not what you say about yourself, but what others say about you. It can be analyzed and it can be developed and is a process that opens up so many possibilities in whatever direction you are heading. You will not achieve anything memorable unless it is valued by others.
The point is that you will absolutely need trustworthy feedback about your professional reputation – trying to figure it all out on your own is close to impossible.