There is a saying among North American Indians – if you are sitting on a dead horse, the best strategy is to dismount. Of course, you can try to switch the horseman or try to feed the horse. You could also try to see how other tribes are dealing with their dead horses, but – the best strategy is to dismount.

We are stuck with a traditional mindset. The management icon Gary Hamel writes in his book ”The Future of Management” that almost all companies and organizations today are run by models that were created by some gentlemen who has been dead for 50 years. It is high time to challenge this by something that is more efficient, simple och natural.

When we work with reputation, we see distinct results with a limited effort. Today everybody is talking about reputation and economists are estimating that 75 percent of the value of a company is tied to its reputation. A company’s reputation is formed by the individuals in the company. This is the value at stake today. It will, of course, open up entirely new perspectives in business, and the profit could be substantial. Individual reputation will without any doubt be a dominant factor in the future.