Your professional reputation as a leader has a great impact on the success of the company. It determines your ability to inspire employees and customers and to attract investors. One thing that is overlooked is how it can attract the exciting talent that will contribute to the success of the company. Your professional reputation will walk ahead of you in all of those situations.
In spite of all the tests and leadership programs that leaders take part of, most leaders are in my opinion surprisingly unaware of their professional reputation. This is your story as a leader and no data-based test in the world can replace that.
Your professional reputation as a leader is in the hands of others. Most leaders know that their reputation matters and that a good reputation brings so many benefits. Yet most leaders don’t fully appreciate the financial benefits of a good reputation or the huge costs of a damaged one.