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Tag: Personal Branding


The Story You Bring To The World.

Management icon Tom Peters wrote in a tweet: ”Stories are more powerful than brands – and the best story wins”. This is also true for you as an individual and […]


You Are Your Reputation.

Your reputation always walks ahead of you and as a consultant, freelancer and entrepreneur, you ARE your reputation. Everything in your business life revolves around it. Today there are completely […]


Crisis Management Is Always Too Late.

There is a scandal going on in one of the biggest unions in Sweden with possible implications for the Foreign Minister. Crises- and PR consultants are being called in or […]


The CV – A Relic From The Past?

There are a lot of discussions going on about how effective a CV is today and many experts even say that it’s dead – and I agree, it’s kind of […]


The Reason Why You’re Being Hired.

The most important part of my work with reputation is creating a buzz around the real reason why you are being hired as an entrepreneur and consultant. This is not […]


If You Dig It, Gig It.

Even if we can’t predict the future, I find it very interesting to read about business trends and above all look at the possibilities that are hidden in them. In […]


A Complete Approach.

If you have the ambition to create company stars with a great reputation within your industry it will without any doubt increase your company’s revenue. People with a great reputation […]


Crazy About The Future

Many people that I meet have no problems telling me what great projects they have done in the past. But, when I ask about what can be expected from them […]


The Reputation Tragedy.

Since your reputation sets the level of the expectations that your clients and colleagues have of what you can accomplish and how you will do it, it’s kind of a […]


The Huge Value Of CEO Reputation.

In spite of Richard Branson’s and Warren Buffet’s distinct focus on the value of their reputation, I would say that leaders are as unaware of their reputation as everyone else, […]


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